You are here
: Services » Kristo
Analytics »
Predictive Analytics
PREDICTIVE ANALYTICS
Do you know that your customer is not
interested in some of your attractive offers?
Do you aware of the set of premiums and benefits require
for a new customer to become your long-term customer?
How has ordering of an item changed over time?
If you have similar questions about customer behavior,
you are lucky to be here in this page.
With a predictive analytics solution, your organization
can confidently address the complexity by making sure
that your marketing campaigns and operational processes
are working together to attract the right customers, retain
their business, and increase their value.
CROSS- SELL / UP-SELL
Predictive analytics can help analyze customers' spending,
usage and other behavior, and help cross-sell/Up-sell
the right product at the right time. Significant increases
in revenues can be achieved by using knowledge of customer
purchasing habits such as:
 Which
product combinations are bought
When
they are purchased; and in
What
sequence
We deliver the behavioral information that enables promotion
of the most profitable products and encourages customers
to buy items that might have otherwise been overlooked
or missed.
MARKET BASKET / PRODUCT
AFFINITY ANALYSIS
Market basket analysis is very useful for understanding
sales patterns where customers buy several items in
a single transaction. E.g. in Hypermarkets, Stores,
Multiplex.
Types
of market basket data (Point-of-Sale data) :
Customers
Orders ( basic purchase data )
Items ( merchandise / services purchased ) |
 |
|
